Lady Gaga (A), Spanish Version Harvard Case Solution & Analysis

In September 2009, supervisor of upcoming pop star Lady Gaga, Troy Carter needs to settle on a brand new course of action that his musician's planned co-headlining arena tour with hip hop superstar Kanye West has been negated. Carter knows that continuing the tour solo includes huge threats, but scaling it back to theatres that are smaller or postponing the tour totally has disadvantages as well.

Making matters more complex, Carter also has to consider the implications for Gaga's associates, including the concert promoter Live Nation along with the William Morris Endeavor service. What's the very best strategy? Composed from the standpoint of her supervisor, the case provides rich insights into the artist's touring, recorded - music, and socialmedia tasks, in addition to supporting economic data.

PUBLICATION DATE: July 22, 2011 PRODUCT #: 513S22-HCB-SPA

This is just an excerpt. This case is about SALES & MARKETING

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Lady Gaga (A), Spanish Version

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