Hindustan Lever Limited, mostly owned by Unilever, manages a software which aspires to expand the reach of HLL's goods to the 742 million rural customers in 637,000, Shakti villages in India.
Vital questions the program confronts: Will Shakti and the BoP markets it targets produce to HLL much-needed long term enlargement and turn into a key foundation of a prospect sustainable determined advantage? Is the program really making a social collision?
PUBLICATION DATE: November 09, 2008 PRODUCT #: W86C04-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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