A stock market analyst was reviewing one of his fund's holdings, Alliance Grain Traders Inc. (AGT). One of the world biggest dealers of pulse crops, AGT was in the middle of entering a brand new line of business and expanding its non-core operations.
AGT on one hand, would have been able to utilize its dominance in pulse trading as an advantage in enlarging up the value chain. On the other hand, it was moving into sectors that were already mature and highly competitive. The crucial question for the analyst was whether he should continue to hold AGT stock given its stated objectives.
PUBLICATION DATE: November 04, 2014 PRODUCT #: W14544-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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