Advanced Book Exchange: Geographic Growth of an Internet-Based Business Harvard Case Solution & Analysis

Advanced Book Exchange, online used books on marketing, saw great success. Now, big companies like Amazon and Barnes & Noble are looking at this market. CEO must decide whether to grow through geographic diversification and consolidation and focus on its current markets. "Hide
by Anthony Goerzen, Travis Cramb Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: September 21, 2004. Prod. #: 904M24-PDF-ENG

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Advanced Book Exchange: Geographic Growth of an Internet-Based Business

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