Supplements the (A) case. On June 17, 2007, Real Madrid sealed its first Spanish league tournament under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had found a substantial growth in sales and now was the world's biggest soccer club and among the most profitable and greatest sports franchises worldwide.
Would the move away form this tactic bring continuing successes on the field? And how would it impact the business functionality of real Madrid?
Real Madrid Club de Futbol in 2007 Beyond the Galacticos, Chinese Version Case Study Solution
PUBLICATION DATE: December 03, 2007 PRODUCT #: 510C16-PDF-CHI
This is just an excerpt. This case is about SALES & MARKETING
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