Gifts tapes interview with Tom MacAvoy (Corning Glass President), James Houghton (Corning Glass vice-chairman). "Hide
by Mikhail Y. Yoshino, Christopher A. Bartlett Source: Supplement 12 minutes of video. Publication Date: November 10, 1981. Prod. #: 882513-VID-ENG
Related Case Solutions & Analyses:
Cause-Related Marketing: More Buck than Bang
Alessi: Evolution of an Italian Design Factory (A)
Baxter International: OnCall as Soon as Possible
Peripheral Products Co.: The Gray Market for Disk Drives
Waters Chromatography Division: U.S. Field Sales (A)
Benetton Group S.p.A., 2012
Novartis: Leading a Global Enterprise
Principle of Product Policy
Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century
Implementing Sales Force Automation at Quantum Technology
