The American Express Card: Twelve Ad Clips, (Video) DVD Harvard Case Solution & Analysis

This product contains twelve advertisements clips that illustrate the development of the American Express Card over a fifty year span.

The American Express Card Twelve Ad Clips, (Video) DVD case study solution

PUBLICATION DATE: December 01, 2008 PRODUCT #: 509720-VID-ENG

This is just an excerpt. This case is about SALES & MARKETING

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