Lessons Learned From The Development and Marketing Of Mozilla Firefox 1.0 Harvard Case Solution & Analysis

This case uses first person sources to put the reader in the teams that developed and marketed the Firefox browser. In order to accommodate the OSS development model to support a consumer-oriented merchandise, Firefox developers embraced four rules: 'We need it to be small,' 'Let Us not keep too many cooks,' 'All patches aren't created equal,' and 'All users aren't made equal.'

The development team established a target of a 10% market share in the first year and 10 million downloads in the first 100 days as measures of success for the brand new browser. In order to compete with Microsoft in the browser market, the Firefox team needed to leverage the development community to reach millions of prospective end users. By providing a web-based arrangement for collaboration, and through a string top down initiatives (providing advertising tools to the community), and bottom up initiatives (receiving and disseminating advertising thoughts from the community at large), the team managed to reach its marketing goals. The SpreadFirefox initiative created a promotion community with roles similar to a software development community, in so doing.

PUBLICATION DATE: July 05, 2011 PRODUCT #: JIT033-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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