Kodak in China (C1) Harvard Case Solution & Analysis

Kodak in China (C1)  Case Solution

Abstract:

Subsequent techniques to develop circulation and the Kodak brand name in China are explained. The case concludes by explaining the unexpected switch to digital video cameras that took place in 2005 and the effects for Kodak's method.

This is just an excerpt. This case is about  Marketing

published: 06 Jan 2006

 

 

 

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