Riding the Wave of Technological Change at RE/MAX, LLC Harvard Case Solution & Analysis

David Liniger, cofounder of RE/MAX, LLC., contemplated if his company was prepared to use the next wave of business opportunities in the real estate market. This sector had moved from one in which broker/owners commanded all of the consumers' access to information, to an industry where the representatives were empowered as independent contractors using a fee-based compulsion to the broker, to an industry in which the consumer and seller have straight access to and constraint of information.

Could RE/MAX use the following wave of IT to support its agents while also reaching out to today's well informed and tech-savvy home buyers and sellers? Would a shift towards direct consumer support endanger RE/MAX's franchise sales and representative recruitment and retention?

Riding the Wave of Technological Change at REMAX, LLC case study solution

PUBLICATION DATE: October 01, 2012 PRODUCT #: 813054-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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