Introduces students to the concept of product life cycle. Sense and the fundamentals of the life cycle of the product represented. In addition, the nature of the market and competitive forces at different stages of the life cycle, and the implications for management actions that were discussed. "Hide
by Raymond E. Cory, Noel Capon 11 pages. Publication Date: 01 Oct 1978. Prod. #: 579072-PDF-ENG
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