The CEO of Russian automotive business Gorky Automobile Plant (GAZ), in January 2013, was delighted with the conclusion of the newly implemented adjustments to the company's product-market strategy as well as the associated organizational processes. He considered that this chain of radical transformation could help GAZ further cement its national market leadership position and at the exact same time allow it to complete a remarkable turnaround that had resulted in the company's most lucrative year ever. He was now planning the launch of the third generation all-new Gazelle Next light transport truck, which he believed would take the company in other emerging markets in Russia, and more to the point, to a new degree of competitiveness and revenue increase.
PUBLICATION DATE: November 06, 2013 PRODUCT #: W13469-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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