Bundy Asia Pacific–China Strategy Harvard Case Solution & Analysis

Phil Stevenson, director of the China Bundy Asia Pacific (BAP) was busy Bundy business in China. Director General of BAP, Tony Martin, showed Phil fax to Robin Thompson, a new marketing and product development director Bundy International, the British parent company BAP. BAP Thompson asked about his strategy for the refrigeration business in China. Despite 10 years of experience in China, Bundy did not meet their goals market. Whatever the strategy was developed, it will be an important part of the proposed global strategy refrigeration Bundy. This rich case allows a detailed discussion around the issues, including (a) business (re) development strategies, (b) joint ventures compared subsidiaries (c) organizational structure, and (d) foreign and local staff. "Hide
by Paul Beamish, Nancy Wang, Steven Tso Source: Richard Ivey School of Business Foundation 23 pages. Publication Date: April 20, 2008. Prod. #: 998M03-PDF-ENG

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