L’Oreal: Global Brand, Local Knowledge Harvard Case Solution & Analysis

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oreal was one of its most powerful marketing tools. Nonetheless, together with the opening up of emerging markets, L'Oreal needed to cater to a varied customer base: an aging population in the West, ethnic groups, aspiring and younger customers in the East, emerging markets, and emerging interest in health and beauty attention among men all around the globe. Applying both advanced and traditional marketing techniques, L'Oreal worked to double its customer base to two billion by 2020 and increase to half from a third its share of sales from emerging markets.

L’Oreal Global Brand, Local Knowledge Case Study Solution

PUBLICATION DATE: June 08, 2011 PRODUCT #: 311118-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.