InfoWorks
Strategic Summary
InfoWorks has three key business groups, which include: product solutions, office supplies and business services. The company has been one of the top industry players’ behind Magnum and NBM. With such a strong market position and product portfolio, InfoWorks under the leadership of Alex Peters is all set to expand itself further by emphasizing on its strategic goals and future plans while eliminating the risk and obstacles associated with the development phase. As the case states, InfoWorks has a strong consumer division, commercial division that has made the company foresee any competitive threat over a long period of time. Keeping this in mind, the future growth strategy for the company should introduce franchise system. It is recommended because InfoWorks has a strong brand name globally in the industry and with huge capital investment required to open an office in other countries, InfoWorks can make itself available in the international circuit through franchising.
By opting for this option the company will not have to bear the huge capital investment. Along with this, they will not need to look after the political conditions along with government rules and regulations especially in countries such as China and India; where it is hard foreign brands to establish in the foreign market. Along with this, InfoWorks should introduce specialized goods in its product portfolio. Specialized products can be tailor made for a specific country. This will require investment that InfoWorks can look to spend with reasonable profit margins received by company while operating in certain countries and building image in specific markets.
Along with this, another option while the company is looking is to expand itself is to remain quality focused; although as the case states that the industry is highly competitive and certain competitors are gauging market share by offering low priced products. However, InfoWorks should stay aligned with the strategy of premium quality products. It may take extra time to establish itself in new markets but since the company has been a quality focused group; therefore, moving away from it will only harm its image. Acquiring local firms where InfoWorks look to enter is another available option.........................
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