lululemon athletica: Primed for Growth Harvard Case Solution & Analysis

Chairman and chief product designer Lululemon Athletica is preparing to address the audience at an investor conference. He describes the great success of Lululemon from 1998 to 2006 and analyzes the growth opportunities it faces. This case helps students understand the concept of competitive advantage with respect to the functional and emotional drivers of marketing. In addition, he stressed the importance of maintaining brand equity and prioritize strategic growth opportunities. "Hide

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by Eric A. Morse, Ken Mark, Patrick Walsh Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: October 25, 2006. Prod. #: 906M92-PDF-ENG

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