The American Express Card Harvard Case Solution & Analysis

Senior executives at American Express reviewing marketing strategy on the charge and credit cards in the United States. Various options exist for the growth of the students to consider the inclusion of further penetration of existing markets and open new markets. Historical background information in the event that allows teachers to analyze phase strategy card American Express over the past fifty years.
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by John A. Quelch, Jacquie Labatt-Randle Source: Harvard Business School 23 pages. Publication Date: September 19, 2008. Prod. #: 509027-PDF-ENG

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