Marketing New York City Case Solution

The city of New York is the trendsetter in the risingarea of municipal advertising. The promotion organization must work with city government agencies to create value, although an independent corporation.

Touches the goals of promotion NYC and the position of the chief marketing officer. Challenges pupils advocate strategies going forward, defining what actions create the most value for the city and to assess the advertising model. Also, exposes students to the challenges of an entrepreneurial organization working within the limits of a government construction. Includes color displays.

PUBLICATION DATE: April 27, 2006 PRODUCT #: 506022-HCC-ENG

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