How to Recognize a Value Innovation for Your Blue Ocean Strategy Case Solution
Abstract:
Not every innovation will represent a value innovation. The series of diagnostic actions included in this note can assist trainees determine whether a specific offering represents a value innovation, utilizing the example of McDonald's Restaurants.
Pedagogical Objectives:
This case note lists the series of heuristic actions that the trainees need to follow in order to identify whether a specific offering represents a value innovation, that is, services or items appropriate for application of a Blue Ocean Strategy. It could be utilized both in MBA and Executive program mentor.
This is just an excerpt. This case is about Strategy
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