Umpqua Bank: Managing the Culture and Implementing the Brand Harvard Case Solution & Analysis

Umpqua Bank of Oregon-business that is trying to revolutionize the banking industry with a creative and innovative culture and radically retail thinking ("stores" no "branches"), with the support of innovative environmental design. Umpqua is growing rapidly and is facing important issues, including: (1) How can an organization to strengthen and maintain their culture while undergoing rapid growth in mergers and acquisitions? In particular, how can this service organization, resourceful bank with a unique culture, to include hundreds of new and re-training of workers from traditional banks? And (2) What is the role of a common design environment ("Experience Design") play in creating and maintaining a culture of the organization and its brand expression, and how much it should invest in this form of expression of the brand? Are two examples, and asks how this bank has to deal with the question of cost than the value of design in all of them. "Hide
by Karen J. Freeze Source: Design Management Institute 31 pages. Publication Date: February 10, 2005. Prod. #: DMI015-PDF-ENG

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