Beck Taxi is Toronto's leading taxi brokerage. In May 2009, the business's president (CEO) is questioning whether the business might alter the radio cost for the restricted period of summertime, generally a lean season for the taxi trade. The charge, paid by motorists for the dispatch service linking them to clients in waiting, has actually not been enhanced in over a years.
The CEO is likewise thinking about presenting a variable element to rates - a novelty in the taxi trade. The case supplies the background versus which the CEO will have to make a call on rates Beck's service.
PUBLICATION DATE: August 10, 2009 PRODUCT #: 909M58-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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