In 2013, Aldi - the 8th ranked retailer store world-wide - decided to accelerate its US growth. Aldi was a German-based hard discounter that sold a small variety of private label markets and household things in stores that are barebones.
Despite its existence with 1200 stores in 32 states, Aldi was still relatively unknown in America. However it was often cited as one of the reasons for Walmart's departure from Germany. Could it compete with Walmart in the US, the home market of Walmart?
PUBLICATION DATE: February 07, 2014 PRODUCT #: 714474-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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