In spring 2012, Yammer was on track to become an extremely successful standalone company. Yammer was a top Enterprise Social Network (ESN), supplying businesses a private social network in which workers could collaborate securely and efficiently.
However, after that year, Microsoft executives out of the blue reached out with an offer to get Yammer for $1.2 billion and incorporate Yammer into the Microsoft Office. An integration with Microsoft would have a profound effect on software development Yammer's scalability, and the organizational customs. David Sacks, the CEO of Yammer argued the hurdles and opportunities associated with rivalry, product, and culture as he thought regarding the offer on the table.
PUBLICATION DATE: May 14, 2013 PRODUCT #: 713407-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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