This note reinforces the cases consumed in Darden’s “Marketing Analytics” course elective. The Marketing analytics generated by “huge data” keeps the promise to alter marketing strategy from an intuitivearea into a fact-based, decision-making procedure. Predicated on communication with more than 100 executives in executive education seminars, conferences, case study development, and consulting projects, this practical note serves as a road map for improving execution of marketing analytics.
PUBLICATION DATE: April 30, 2014 PRODUCT #: UV6816-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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