In 20 years, Sunny Verghese had constructed Singapore-based Olam International from a modest Nigerian export business with a core competence in Africa into a $5 billion international leader in agricultural commodities. Olam's increase had come by pursuing product and geographical adjacencies and its 'farm gate to factory gate' strategy was extended to 14 agricultural products, including cashews, sesame, cocoa, and coffee.
Olam International Case Study Solution
In mid-October 2008, Olam's stock price fell to $1 a distribution from a high of $3.71 in premature 2007 as part of the global monetary crisis. Verghese must determine whether to shift the strategy of the business based on the new economic surroundings.
PUBLICATION DATE: December 16, 2008 PRODUCT #: 509002-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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