Gardasil Launch Case Solution
Abstract:
Merck & Co is preparing the launch of Gardasil, the very first human papillomavirus (HPV) vaccine. Since understanding of HPV is poor amongst other stakeholders and possible vaccinees (moms and dads, doctors, third-party payers), and there is no practice of immunizing teenagers, Merck has to establish pre-launch programs. Which possible vaccinees to target and the best ways to place Gardasil - to avoid HPV, genital warts, cervical cancer, or both genital warts and cervical cancer - are other crucial choices.
Pedagogical Goals:
- Market development - Marketing an avoidance item - Pre-launch and launch marketing - Division and placing - Establishing a marketing programmefor numerous stakeholders
This is just an excerpt. This case is about Marketing
published: 26 Jan 2015
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