I-Star: Expanding in North America Harvard Case Solution & Analysis

The president of I-Star America, Inc. and vice president of I-Star Corporation reflected on the success of I-Star in the Chinese and Japanese IT marketplaces and the challenges of raising market share in North America, one of the largest markets in the world. I- Star was expected to grow about 30 per cent in the next few years, along with the president considered whether the strategy could be applied to North America.

The president considered that I-Star's previous and future success relied on the business's ability to innovate in creating great value for its customers. He considered that with the right strategy I Star could generate sales of US$50-100 million and build up a cadre of more than 200 employees in the program and services division in North America. How could I-Star raise existence and its brand recognition in North America to best reach these targets?


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I-Star: Expanding in North America

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