Additive (A) case. "Hide
by Michael Beer, Ellen Stein Source: Harvard Business School 2 pages. Publication Date: November 17, 1981. Prod. #: 482037-PDF-ENG
Related Case Solutions & Analyses:
Deutsche Brauerei (v. 1.2)
America Online Inc.: Disclosure Strategy
Canada Goose Inc.
Aqualisa Quartz: Simply a Better Shower
Business performance and social media: Love or hate?
Google Inc.
Triumph
Being a Mad Man – Without Losing the Plot: Advertising Guidelines for the Ages
Sony Targets Laptop Consumers in China: Segment Global or Local?
The K-Dow Petrochemicals Joint Venture
