University of California, Berkeley-Haas collection. Initiating in the year 2007, Netflix started offering current email leasing subscribers the chance to view a limited amount of movies through internet streaming and no additional fee. This "free streaming" persisted until the mid of 2011 when Netflix declared a split to their business with separate monthly fees (and different sites and names) for streaming and mail disc subscriptions.
Netflix Pricing Decision 2011 Case Study Solution
The consequent customer backlash and threatened defections caused the company's stock price to drop 60 percent. Additionally, Netflix which had been dominant in the email disk lease model started to face substantial competition from other streaming video suppliers. The case study provides pupils with an opportunity learn about pricing and to create a pricing strategy for Netflix.
PUBLICATION DATE: January 20, 2013 PRODUCT #: B5766-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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