The case depicts how Justin Trudeau came from an apparently hopeless third place (in the party ranks) to win a sensational majority and to turn into Canada's 23rd prime minister.
Justin Trudeau Wins 2015 Canada Election Creating a Blue Ocean in Politics Case Study Solution
Trudeau's triumph is analysed through a Blue Ocean lens, showing how his attempt broke with the conventional rules of engagement by reaching out to non-voters, and increasing openness-to-vote while lowering the cost-of-voter acquisition.
PUBLICATION DATE: December 16, 2015 PRODUCT #: IN1133-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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