The manager of the Sony VAIO personal computer in China has been given two segmentation studies. One study is state-specific and product-specific. The other is a global segmentation study, which covers all areas and all of Sony's many consumer electronics.
Which segmentation study should the supervisor rely on-or is there a way to rely on both? After deciding which study is greatest, which consumer should the manager objective, and with what place?
Sony Targets Laptop Consumers in China Segment Global or Local case study solution
PUBLICATION DATE: September 02, 2011 PRODUCT #: KEL614-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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