Concerns about is coordinating efforts with the sales of product management and customer service activities. First, addresses the environmental factors that increase the integration requirements between the two groups, and why these factors make the sales force an important crossroads in the organization of marketing efforts. Second, some general roles, responsibilities, and the relationship between the product, sales and service teams in the marketing organization. "Hide
by Frank V. Cespedes 21 pages. Publication Date: January 14, 1992. Prod. #: 592068-PDF-ENG
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