In 2012, All Nippon Airways diversified into Japan's emerging low-cost carrier market by launching two new low-cost carriers: Peach Aviation and AirAsia Japan. After one year, Peach Aviation experienced operations failures and financial losses; after two years, the company announced cancellation of several flights.
AirAsia Japan, the second carrier, stopped its operations in 2013, and was restructured as Vanilla Air, a wholly-owned subsidiary of All Nippon Airways. Was heritage carrier and a tremendously successful flag unable to run a low-cost carrier in Japan? Elise Perrin is associate with Nagoya University of Business and Commerce.
PUBLICATION DATE: January 29, 2016 PRODUCT #: W16023-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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