Guru.com Harvard Case Solution & Analysis

Internet resource for independent professionals to create a marketing plan to build a brand. Along with the tone and message of the ads, executives must choose one of several different methods of treatment and the media, while remaining within your budget. "Hide
by Rajiv Lal, Ann Leamon Source: Harvard Business School 30 pages. Publication Date: September 15, 2000. Prod. #: 501005-PDF-ENG

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