FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong Harvard Case Solution & Analysis

In 1953, shortly after the People's Republic of China was established FAW Group Corporation ("FAW") was established to create a modern automotive industry in China. "The pioneer of China's automotive industry", FAW is the largest automobile manufacturer in China, producing a variety of vehicles, including cars, trucks and buses. Its passenger car business covers both propriety marks (eg Hongqi, VITA and Xiali) and foreign brands (eg, Audi, Toyota and Volkswagen). The company is also a global supplier of original equipment for the production of automotive parts and components. In 2007, FAW recorded sales of U.S. $ 24.8 billion. His huge success in China led him to gradually expand into global markets, exporting its cars in the Middle East and Africa. The Company also provides for the sale of a number of both luxury and lower end cars in Hong Kong as its next stop, and eventually in the U.S. and other developed markets. Will be made in China or Chinese brand cars in general and cars in particular, FAW is the market in Hong Kong? What obstacles, if any, FAW face in marketing their vehicles in Hong Kong consumers? "Hide
by Simon Lam, Isabel Chan Source: University of Hong Kong, 9 pages. Publication Date: October 17, 2008. Prod. #: HKU792-PDF-ENG

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