Wipro: Building a Global B-2-B Brand Harvard Case Solution & Analysis

Wipro had established a goal to be among the 'Big 5' global IT players within the subsequent five years. Nevertheless, despite its incredible business successes in the recent past, a Brand Perception Survey ran among prospective clients in 2006 revealed that knowledge of Wipro was substantially lower than for its primary rival that was Indian.

On the corresponding hand, amid 2005-2006 its 'favourability' scores had improved dramatically, that is, those who knew about Wipro had a much more favourable impression about the company. Consequently the key challenge facing Wipro was to develop a distinct placement to help increase awareness levels in target geographies and audiences.


This is just an excerpt. This case is about SALES & MARKETING

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