Established as a for-profit microfinance business, Equitas had actually obtained almost a million customers in the brief 2 years considering that it was established. The creator, Vasu, and his management group wanted to speed up the currently outstanding spurt to 3 million customers in the next 2 years.
The case explains the business's company design, which tries to incorporate microfinance with social advancement, and supplies students with the chance to talk about the scaling difficulties and choices dealing with the creator.
PUBLICATION DATE: March 30, 2010 PRODUCT #: 510104-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
