Upwork: Reimagining the Future of Work Harvard Case Solution & Analysis

The planet 's biggest freelance talent platform, Upwork, was the consequence of a merger between the two top on-line freelancing firms in 2014, Elance and oDesk. After the merger, the business ran as Elance-oDesk and continued to manage two online platforms - Elance.com and oDesk.com - independently of one another.

However in 2015 the business relaunched as Upwork, with both a new brand and a new platform. The company started to migrate Elance.com members and functionalities over to the new platform, which was based on the technical infrastructure of oDesk.com. This case helps students consider opportunities and the challenges associated with this type of platform amalgamation, from strategy to execution.

PUBLICATION DATE: November 16, 2015 PRODUCT #: 616027-PDF-ENG

Upwork Reimagining the Future of Work Case Study Solution

This is just an excerpt. This case is about STRATEGY & EXECUTION

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