Fund-based medical decision-making set up an interactive videodisc system that provides patients with customized support for the medical treatment or screening decisions when they are faced with a choice between two equally effective course of action. DVDs, known as co-decision programs (software), are the result of the consideration of grant research outcomes and patient preferences regarding medical treatments. Over the six-year period, the fund is working with various business firms in the manufacturing and marketing service points. Despite the strong evidence supporting the effectiveness of TPP and enthusiastic response of early buyers, the foundation was not able to disseminate product and is facing serious debt. "Hide
by Richard Bohmer, Laura R. Feldman, Karen Sepucha Source: Harvard Business School 18 pages. Publication Date: 07 Oct 2003. Prod. #: 604001-PDF-ENG
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