Amateur woodworker and a patent lawyer using a doctorate in physics has invented a new technology to subvert table saw injuries - specifically, amputations. He has no desire to manufacture table saws, and instead protects his technology with patents and seeks licensing arrangements with incumbent tool makers. After two years of attempts to engage producers, in 2002, he accepts they are unwilling to license his invention and he must choose whether to return to his law practice or start a company to manufacture saws.
He and his associates have no knowledge or expertise regarding making power saws or commencing a small business. The (B) instance advances the narrative to 2012.
PUBLICATION DATE: September 07, 2012 PRODUCT #: W12201-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION