Marketing in the Age of the Network: From Marketplace to U-Space Harvard Case Solution & Analysis

We have entered the era of ubiquitous network. The future of business is influenced interaction strategy and the achievement of network technologies that affect the company, suppliers, customers and cooperation in the production and consumption values ​​and the creation of entirely new tools that will change marketing forever. Based on the characteristics of network ubiquity, universality, uniqueness and unison, the term «U-commerce," captures the new marketing tools. What is the nature of U-commerce How can we make sense of marketing in a «U-space?" And what are the implications for the next generation of marketers? "Hide
by Leyland Pitt, Richard T. Watson, Pierre R. Burton, George M. Zinkhan Source: Business Horizons 8 pages. Publication Date: November 15, 2004. Prod. #: BH151-PDF-ENG

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