Mavens & Moguls: Because Marketing Matters… Harvard Case Solution & Analysis

Connoisseurs and Mogul is a virtual marketing consulting firm of about 40 professionals. The processes by which Paige Arnof-Fenn (HBS grad with deep industry experience) is based on its experience and its network to create high quality marketing consulting operation that offers her and her advisers stable complex work, rewarding income, personal autonomy and flexibility. Looks at the business concept, the organizational structure and the cost of the proposal Mavens and Moguls. Because Arnof-Fenn is at the crossroads of almost all transactions - and is the main driver of growth Mavens and Moguls - it can also be its major obstacle "Hide
. by Myra M. Hart, Kristin J. Lieb, Victoria W. Winston Source: Harvard Business School 11 pages. Publication Date: December 15, 2004. Prod. #: 805005-PDF-ENG

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