The co-establishing president of a moving supply company that is environmentally friendly faces the challenge of expanding the brand of his company. The firm, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a suitable, affordable and eco-friendly alternative to cardboard moving boxes. The business can expand by setting up additional corporate shops or by selling individual franchises.
The co founder and president additionally contemplate focusing his efforts on revolutionizing and pre-dominating the Canadian moving industry. He also stays open to the possibility of eventually selling the company to a bigger organization. In allowing for all alternatives, he needs to sustain the integrity and accomplishment of the brand he has constructed and to ensure that any future expansion keeps his commitment to supplying consumers with high quality, value and superior customer service.
PUBLICATION DATE: March 26, 2013 PRODUCT #: W13088-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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