The company, against the odds, it survived twenty five years of savage competition in the oligopolistic Irish whiskey which was one of the categories of the worldwide spirits industry. Furthermore, it began earning modest profit and reached a stellar reputation for innovation and quality in its product offerings. However, it remained merely a market player. Cooley, a non-listed public company with 290 shareholders, had never paid a dividend, nor had any intention to do so for decades to come. Each option had unique challenges. The students must place themselves in the shoes of Teeling and choose the best strategy.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 01, 2014 PRODUCT 2014 PRODUCT #: NA0270-PDF-ENG
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