IMD-3-2112 © 2009
Nie, Winter; Zhang, Lily
In its early phase, Vanke was as diversified and opportunistic as lots of other Chinese business. In early 2008, Vanke anticipated China's property market would experience a slump.
Knowing goals: 1) Understand how the Chinese realty indsutry develops in time. 2) Understand how Vanke established its competitive benefits through focus, consumer division, and services. 3) Show Vanke as an unusual example of "focus" method execution in China where business owners have the tendency to prefer diversity.
Subjects: General Management; China; Customer focus; Focused strategy; Chinese entrepreneurship; Real estate
Settings: China; Real estate development; 2007 revenue of RMB 33.49 billion; net profit of RMB 4.84 billion; 2008
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