IMD-3-2125 © 2010
Bouquet, Cyril; Birkinshaw, Julian; Mark, Ken
The case clarify the journey of Gilles Morel, the VP of Mars Central Europe, as he aims to develop a culture of innovation within the company. It ends up being clear that the obstacle is not merely about building the correct facilities and systems. It is similarly about getting individuals to grant to Mars' innovation program.
Mars, Incorporated Building An Innovation System Case Study Solution
How can Gilles Morel make innovation everybody's mission? How do you construct an innovation culture within the corporation?
Subjects: Innovation; Leading change; Subsidiary initiative
Settings: Central Europe; USA; Global; Food products; Annual revenue USD 30 billion; 68,000 employees¸2009
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