To maximize their effectiveness, shade cases must be printed in color. In March 2011, Nicolas Hayek, the CEO of the top Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its flagship brand that was revived.
Which marketing strategy would best permit it to deal with its primary rival Rolex? And would potential adjustments to Omega's product, pricing, supply, and promotion strategies affect the sales of the Swatch Group's other 18 watch brands?
PUBLICATION DATE: January 25, 2012 PRODUCT #: 512052-HCC-ENG
The Swatch Group Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
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