Verne Global: Building a Green Data Center in Iceland Harvard Case Solution & Analysis

Verne Global, an innovative startup created to build the first major data center in Iceland, is faced with the critical issues related to its green strategy. True co-founder Isaac Kato task to assess whether the company can most successfully market and sell green components of its service delivery. Using only renewable energy sources in its data center facility, Verne can significantly reduce carbon emissions customers, allowing customers to deal with emerging government regulations and capture the financial benefits of public goodwill arising from green initiatives. But how valuable Verne green benefits, and they are enough to get customers to pay for services Verne? Furthermore, as Verne best integrate their green strategies in their marketing and sales message? Finally, it will be true green benefits help the company overcome obstacles in the sales process, or alternatively they will complicate the already complex sales message? Kato decision allows discussion of the new role of green marketing and sales, and helps determine how the product or service that is good for the environment can also be good for the bottom line. "Hide
by Thomas Steenburgh, Nnamdi Okike Source: Harvard Business School 28 pages. Publication Date: May 18, 2009. Prod. #: 509063-PDF-ENG

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