Avari Ramada Hotel: Pricing Hotel Rooms Harvard Case Solution & Analysis

In December 1988, Mr. Tahir Mian Raza, Assistant Sales and Marketing at Avari Lahore Ramada Renaissance Hotel (accident), was concerned about the average cost of a hotel room. For the first time since the start of operations in Lahore, the average room rate in Avari fell below that his main rival, Pearl Continental Hotel. Tahir felt that he needed to re-evaluate the current pricing Avari to develop a plan to correct the situation before the start of the new year. "Hide

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by Wasim Azhar Source: Stanford Graduate School of Business 16 pages. Publication Date: February 7, 2008. Prod. #: M314-PDF-ENG

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