TSAT AS: Launching Telemetry and Low Rate Data Communications via Satellite Harvard Case Solution & Analysis

TSAT A / S is a small, global satellite manufacturer, based in Oslo, Norway. The company is a niche player specializing in VSAT (Very Small Aperture Terminal) satellite networks mainly for SCADA (Supervisory Control and Data Acquisition) applications. The case is written from the point of view of the marketing manager of Southern Europe and Latin America. The company seeks to expand in Latin America - the second fastest growing market in the world for VSAT applications. Marketing manager has identified three possible ways by which to do so, and must decide which option is better. This case is useful for the implementation of satellite communication technology to discuss and select the channel and distribution of technology products. As such, it is best for the students and alumni of data or telecommunications, and marketing strategy. "Hide
by parents Michael, Mike Wade Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: May 22, 1998. Prod. #: 98E013-PDF-ENG

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TSAT AS: Launching Telemetry and Low Rate Data Communications via Satellite

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